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Your positioning work is complete. Your strategic narrative is agreed.
Next, you'll want to educate your buyer group in a way that ladders up to that narrative. Here are some options.

Narrative-led Insights
What it is
A combination of internal expertise and third-party insight. Think of these as elite case studies. External contributors lend their authority to your agenda.
What you get
  • Editorial narrative built around your proprietary data or research
  • Senior financial audience targeting
  • Board-level positioning and awareness
Timing: 2-4 weeks
  • Three rounds of client review
"In a very short space of time, Nick had nailed the brief and tabled a breadth of bold, insight-led proposals."
— Nick Duxbury, Executive Creative Director, AMV Works

Op-eds
What it is
Subject matter expertise that addresses a buyer's pain point and changes how your brand is perceived. Op-eds are foundational trust builders.
What you get
  • Ghostwritten op-ed in the executive's voice
  • Clear point of view and original argument development
Timing: 2 - 3 weeks
  • Three rounds of client review
"Nick is an accomplished wordsmith, dealing with often quite technically demanding projects and to an extremely high standard. Highly recommended."
— Geoff Spiteri, Director, Global Content, Federated Hermes
Intelligence Hubs
What it is
A home for your original research and expert commentary, and a lever for sustained audience engagement.
What you get
  • Bespoke content platform strategy and architecture
  • Original research and expert commentary pipeline
  • Editorial calendar and distribution strategy
  • Sustained audience engagement framework
Timing: 8-12 weeks
  • Three rounds of client review per output
"Working with Nick has been a fantastic experience. He's incredibly adaptable, always ready to adjust to changing needs and priorities without missing a beat."
— Wendy Tang, Business Director, The Ninety-Niners
Modern White Papers
What it is
A data-led report that is rigorous, readable, mixes in-depth narrative with original artwork, and is built to be distilled across channels.
What you get
  • Research-backed long-form content asset
  • Design-forward layout built for senior B2B audiences
  • Optimised for multi-channel distribution
  • Executive-level positioning
Timing: 4-8 weeks
  • Three rounds of client review
"Thank you for all your hard work this year — the […] concept was just one recent example of the quality you bring."
— Christian Sadler, Managing Editor, Bloomberg Media